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"Reading before bed is a great way to promote relaxation and wind down from your day, without blue light from electronics interrupting your sleep cycles," sleep psychologist Joshua Tal, PhD, previously told Well+Good. "Reading before bed is a great way to promote relaxation and wind down from your day, without blue light from electronics interrupting your sleep cycles." -sleep psychologist Joshua Tal, PhD Of course, it bears mentioning that Penguin Random House itself is a book publisher, but the findings check out, nonetheless. In fact, Penguin Random House recently conducted a small survey of 250 adults and found out that not only did those who identify as bedtime readers get 25 extra minutes of sleep compared to respondents who don’t read before bed, but those who used reading to help them fall asleep considered it an effective sleep aid. Of all the sleep hacks out there, reading often gets overlooked, and that's a big mistake-especially for those like me who are prone to 4 a.m. “Our impact and business goals are inextricably linked, and this study quantifies for us what the success of Brave Robot means for the future of our planet.”​īrave Robot ($5.99/pint) is available nationwide in more than 5,000 retail locations, including Kroger, Shaw’s, and Stop & Shop, and at .How obvious, right? And yet, I hadn't tried it.

“It’s incredibly rewarding to quantify our impact potential as we continue to create delicious foods that don’t compromise on consumer experience and are also kinder to the planet than their traditional counterparts,”​ said Paul Kollesoff, founder and general manager at The Urgent Company. Compared to ice cream made through conventional dairy production methods, Brave Robot, made with animal-free whey protein from Perfect Day, reduces greenhouse gas emissions by 72%, non-renewable energy use by 60%, and blue water consumption by 23%. The company said if it replaced 50% of dairy ice cream consumed annually in the US, it would equate to taking 927,174 cars off the road in carbon emissions savings.īrave Robot conducted an ISO-compliant, third-party-validated life-cycle assessment from WSP Global, Inc., which evaluated the environmental impact of its vanilla ice cream throughout the supply chain.